Experts and Gurus and Evangelists, Oh My!

I don’t know about you guys, but I’m sick to death of hearing people refer to themselves as “Social Media Guru” and “Social Media Expert”. Enough already. The fact is, that I don’t think it’s possible for anyone to actually claim those titles and have them be accurate. Our culture, this technology, and the amazing things people all over the world are doing with it – moves too fast.  One cannot be an expert if your field of expertise changes on a minute-by-minute basis. No can do, lovelies.

I really don’t care for the ‘evangelist’ title either, but at least I get that one and I feel it’s more accurate than others, even if it does conjure up images for me of religious fanatics that travel around in circus tents promising to cure people. Wait, maybe that’s exactly the point. Hm. Look at it this way though – if we’re reading and commenting on blogs, updating our status on Facebook, posting photos to Flickr, uploading videos to YouTube, and twittering like our lives depend on it – aren’t we ALL social media evangelists? I think so, even if it’s in a small way. If we’re doing these things, we obviously believe in these things and feel they’re worth our time to do. We may not be preaching the benefits of these things to conference rooms full of people, but we’re walking the walk and that’s the important part.

We’re not ‘experts’ – not any of us. We do the best we can and try to keep up as much as we’re able, but stuff changes fast these days and even if you know pretty much everything there is to know – someone else is doing something new that you’ve never heard about.

Do we call ourselves experts and gurus and evangelists to look cool? To try to stand out among the ever-growing crowd of people using social media? How much do you stand out when everyone and their uncle starts referring to themselves as an expert? Yeah, not much.

Maybe we should focus a little bit more on just doing our best at the things we really love doing. Not because it gets us a crowd of people following us, or worshipping us, but just because it makes *us* happy. Let’s not try to keep up with the Joneses, or the Brogan’s or the Scoble’s – let’s just do our thing and be all about it. It’s not a competition, peeps. Let’s just all do our best at being good people who love what we do.

This post inspired by the quote I’m about to get tattooed on my arm next month -
“Let the beauty of what you love be what you do.” – Rumi

The Popular Crowd

Doesn’t it seem like lately, there’s more and more discussion about twitter followers, being popular, and how to NOT be boring online? Maybe it’s just me, but I swear that every day I think I see more blog posts, tweets and discussions about this and I honestly just don’t get it.

It frustrates me to hear people talk about how many followers they have – there are people out there that seem to obsess over this and make a big deal about people un-following them – why? Why is that a concern for you? I guess I could understand it if you were a company and people were deciding not to listen to you – you might want to think about what your message is or how you might better engage your audience, but if you’re just you? Just a normal person like everyone else.. why does it matter how many twitter followers, or Facebook friends you have? Why is that important to you?

Just a few days ago I saw at least three different comments about how if someone isn’t listening to you, you must be ‘boring’ or not ‘worthy’ of being paid attention to. The other day on twitter I followed someone that I thought I could potentially learn something from and was greeted with an auto-response follow asking me if I’d seen a specific blog post on how to get more followers. It irritated me so much that I immediately unfollowed. It is NOT about the numbers, folks.. it’s about connections, networks, learning, growing, and listening. It’s about having conversations and expanding your perspectives. It’s about collaborating and interacting with each other. This is not junior high school – it’s not about your popularity.

Chris Brogan had a fantastic post today about exactly this sort of thing – perfect timing. Here’s an excerpt:

“I think people get confused by numbers. I am followed by 33,000 folks on Twitter. I had 245,000 unique visitors last month. I’m #6 in Advertising Age’s Power 150, #68 in the Technorati Top 100. Numbers, numbers, numbers. I think that’s part of the problem.

Because, even though I use those numbers as a gauge of what I’m doing here, what I spend my time and attention on is making connections. Many hours out of every day go into making relationships with you. Look at any given page of my twitter traffic. Realize that I’m my own #1 commenter on this blog. I spend hours every day answering email and phone calls from folks who often times want nothing more than to connect.”

Read the entire post here.

When I commented yesterday on twitter about this sort of thing, I received a response from a new follower that basically said “yes, but most people ARE boring!”. I just don’t agree with that. I think every single person on this planet has a unique story and if we had the time to listen to them all, I think we’d be amazed at how fascinating we all are.

So please, can we move past the numbers and popularity game and just try to treat each other with respect and consideration knowing that it’s not about winning – it’s about connecting and learning from each other.

A Voice

There are days/times that I wonder how many things in this world we take for granted. I’m betting that for most of us.. it’s a heck of a lot of things. I do try to make an effort to realize this on a daily basis and just take a minute to recognize how lucky I am and how much goodness I have in my life. Am I a millionaire? Not by a long shot. Do I drive a crazy expensive car, own lots of stock, or live in a big mansion? Nope, none of that – but I do have a home, a car, a great job, and a healthy family.

I just read about a website on Chris Brogan’s blog called “Homeless Nation” created to give a voice to the homeless.  From what I’ve seen, Homeless Nation allows people to make podcasts, videos and blogs and upload those things to the site. It also.. and I think this is the important part, allows them to tell their story and have a conversation with others – it allows them to have a community.

I think we (I) take for granted the ability to have the internet at my fingertips 24 hours/day. I have high-speed internet, great computers, and the ability to speak out, tell my story, and reach my community whenever I’d like – but what if you couldn’t?

What would you want if you were suddenly homeless, had no computer, no internet, no money, nowhere to live, no job and had no idea what you were going to do? I’d want to talk. I’d want to find a job. I’d want to connect with my friends online and let them know my situation, where I was, and how they could help me (if they so chose).

When we’re thinking about those material things we’re all so thankful for, I know that I personally will strive to remember how important my digital voice is to me as well. I’m glad the homeless have a voice thanks to Homeless Nation.